• Because making it look good now is more important than providing adequate support later.

Marketing

Because making it look good now is more important than providing adequate support later.

“Who cares if it doesn’t work? It looks cool, and these mindless sheep will buy anything. Wait, that video camera’s not on, is it?”

Perfect For:

  • The team of geniuses behind Apple Maps
  • Chevrolet Volt repair manual authors
  • Solyndra investors
  • Disaffected MBA students