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Themes

  • The discovery that you're no longer a big fish in a small pond, or even a small fish in a big pond, but a small fish in a big fish.
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    Acquisition

    The discovery that you're no longer a big fish in a small pond, or even a small fish in a big pond, but a small fish in a big fish.

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  • If you're not a part of the solution, there's good money to be made in prolonging the problem.
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    Consulting

    If you're not a part of the solution, there's good money to be made in prolonging the problem.

    Perfect For:

    • The nine people in America who understand what it is consultants actually do
    • Advice columnists
    • Disaffected college students

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  • The science of explaining tomorrow why the predictions you made yesterday didn't come true today.
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    Economics

    The science of explaining tomorrow why the predictions you made yesterday didn't come true today.

    Perfect For:

    • Paul Krugman (ugh)
    • Jim Cramer (UGH)
    • Ben Bernanke (UUUUGGGGGHHHH)
    • Disaffected student loan officers

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  • Because making it look good now is more important than providing adequate support later.
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    Marketing

    Because making it look good now is more important than providing adequate support later.

    Perfect For:

    • The team of geniuses behind Apple Maps
    • Chevrolet Volt repair manual authors
    • Solyndra investors
    • Disaffected MBA students

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